UTRY Insights Hub

Insights to you, directly from UTRY.

A Decade From Now: Online Fashion in 2035 Unveiled | UTRY

13 October 2025

Explore how AR glasses, virtual wardrobes & on-demand custom garments will transform fashion by 2035. UTRY’s vision of future shopping.

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From Scroll to Shop: How Gen Z Demands Gamified Fashion with Virtual Try-On

6 October 2025

Why Gen Z expects shopping to feel like play—and how virtual try-on and gamified UX are reshaping fashion e-commerce in 2025.

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Why 80 Year-Old Size Charts No Longer Fit the Modern Shopper

29 September 2025

Size charts were built for catalogs. Shoppers buy on mobile, expect confidence, without a fitting room. Here’s the simpler, smarter way forward.

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Your Digital Tailor: How a Virtual Dressing Room Works in 3 Steps

22 September 2025

A plain-English explainer of UTRY’s virtual dressing room: measurements → avatar → try-on. Less guessing, fewer returns.

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The Hidden Competitor: How Customer Doubt Costs E-Commerce

16 September 2025

Doubt kills checkouts and fuels returns. The data behind cart abandonment, fashion return costs, and how to win back revenue.

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Europe’s Fashion Returns: The Cost No One Sees

1 September 2025

The two numbers every EU fashion leader should know: ~€2.1bn in handling and ~€6.3bn all-in return costs and what they mean for your P&L.

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