A Decade From Now: Online Fashion in 2035 Unveiled | UTRY

TL;DR

By 2035, shoppers will keep an always-on virtual wardrobe anchored by realistic avatars, try garments in AR (often via glasses), and buy on-demand from local micro-factories. Fit tech and AI will become invisible infrastructure that cuts returns and waste, while design norms shift toward inclusivity, privacy, and traceability. Market forecasts and industry analysis point to fast-rising AR/VTO adoption and on-demand production capacity.

The Dawn of Always-On Virtual Wardrobes

By 2035, your digital wardrobe won’t be a feature, it’ll be a foundation. You’ll own a realistic, dynamic 3D avatar (or avatars for different bodies, moods, or seasons) that lives in the cloud. It reflects your measurements, posture, skin tone, even how you move.

You pull up your wardrobe app, try on a coat virtually using AR or even AR glasses, see how it drapes, walk around, sit, and decide on the spot. No need for endless size charts or wondering if the jacket “looks good on you”, you see it.

AR Glasses & Spatial Commerce

AR glasses (or smart contact lenses) will be in many wardrobes. Want to peek at how a new pair of boots fits with your current outfit? Just look down, and the boots appear. Thinking of redecorating? Hold up your device or glance around with your AR glasses to see how new items of clothing or accessories would integrate into your home lighting and your current aesthetic.

Retailers will respond by integrating spatial commerce products that exist in real or augmented spaces and adapt to them. Garments will have digital twins whose physics respond to lighting, movement, and surrounding context.

On-Demand & Micro-Factory Fashion

One of the biggest transformations will come from how clothes are made. Traditional batch manufacturing, shipping inventory, warehousing, markdowns, many of those will become relics.

Instead, on-demand manufacturing, micro-factories, and just-in-time production will dominate. Want a shirt? It can be 3D-printed or robotically knitted near you, tailored to your precise body scan, shipped quickly, with minimal inventory waste. Brands that cling to old methods will struggle with overstock and slow responses.

Seamless Integration of Fit Tech & AI

Fit technology will evolve from a feature to invisible infrastructure. Your avatar will adjust fit predictions in real time based on your movement, past returns, and user feedback. AI will predict which cuts, fabrics, and stitches work better for you rather than generic models.

Personalization won’t just be about style preferences, but about fit confidence, reducing returns, raising satisfaction, and making fashion more sustainable.

Ethical, Inclusive, and Transparent Design

By 2035, the brands that win will design ethically and inclusively. Virtual avatars must represent diverse bodies: not just height, weight, skin tone, but mobility differences, aging, maternity, etc. Privacy will be baked in, you own your body data; you choose what gets shared.

Materials will be eco-smarter: recycled, biodegradable, even self-repairing fabrics. Supply chains will become more transparent, driven by traceability, standards, and consumer demand for accountability.

Home & Social Commerce Redefined

‘Shopping with friends’ will likely be virtual. AR shared rooms, virtual fitting sessions with friends or stylists, and collective wardrobes (rentals, swaps) will be native parts of platforms.

Social media won’t just display clothing, it’ll let you try it. Influencers and peers will share themselves (or their avatars) wearing items you can try in your space with one click.

What Brands & Retailers Will Need to Master

• Avatar fidelity: Body-scan tech, movement capture, fabric simulation.
• Agile production: Micro-factories, modular machinery, flexible supply chains.
• AI & data systems: Learn from returns, optimize fit, anticipate trends.
• Ethics & privacy infrastructure: Data ownership, inclusive representation, environmental footprint.
• Experience design: Spatial UX, AR/VR UI, voice/haptics integrations.

Closing thought

The future is arriving as a continuum of what we already see: virtual try-on, AR previews, on-screen fit assistance. By 2035, those will be baseline, woven into every stitch, pixel, and decision.

If you want to lead, not follow, UTRY is building toward that future now.

About UTRY

UTRY is shaping the future of fashion shopping with virtual try-on, fit technology, and sustainable innovation. We believe the best fashion experience is one where confidence, inclusion, and vision meet.

Sources

1. BusinessResearchInsights — AR in Retail Market Trends 2025–2035 (market growth outlook for AR in retail). https://www.businessresearchinsights.com/market-reports/ar-in-retail-market-117149
2. McKinsey & Company — Fashion on Demand (on-demand manufacturing, JIT, responsive supply chains). https://www.mckinsey.com/industries/retail/our-insights/fashion-on-demand
3. Grand View Research — Augmented Reality in Retail Market Size & Trends (AR try-on, smart mirrors, personalization drivers). https://www.grandviewresearch.com/industry-analysis/augmented-reality-retail-market-report
4. My Global Threads — Trend analyses on small-batch production, sustainable materials, digital printing, personalized apparel.