Better Fits for Everyone!
Born from the innovation labs of Aalborg University, UTRY began with a shared frustration: the endless cycle of buying clothes online, guessing the size, and dealing with the inevitable returns. As a team of tech experts and fashion lovers, we knew there had to be a better way. We saw a future beyond the static images and confusing size charts and decided to build it ourselves.
We quickly realized the problem wasn't the clothes—it was the confidence gap. The uncertainty of how a 2D image would fit on a 3D body created a poor experience for shoppers and a wasteful model for the industry. Our vision became crystal clear: to create a virtual fitting room so precise and intuitive that it makes online shopping more certain than trying on clothes in a store. We envision a world where every purchase is a keeper.
Today, we're proud to be empowering a growing community of shoppers to find clothes they truly love, right from the first click. For every user who discovers their perfect fit, we're not just creating a moment of joy; we're eliminating a needless return, reducing CO₂ emissions, and taking one small step toward a more sustainable future for fashion.
Guiding every decision and interaction at UTRY.
Tired of guessing your size? We've built the solution. 'Fit First' is our promise to end the 'buy-and-return' cycle. Our technology allows you to see how clothes will truly fit on your unique 3D avatar, eliminating guesswork and giving you the confidence to buy with certainty. Because when it fits right, you feel right.
Tired of shopping being a gamble? We've removed the risk. 'Honest Experience' is our commitment to unparalleled transparency. Our precise 3D avatars and data-driven recommendations show you exactly how clothes will look and fit. We’re here to eliminate surprises and build trust, turning browsing into knowing.
Returns are a major issue for our planet. 'Sustainable Shopping' is our commitment to a greener future. By drastically reducing returns through accurate virtual try-ons, we help minimize carbon emissions and unnecessary waste. Every confident purchase with UTRY is a step towards a more responsible fashion ecosystem. Look good, feel good, do good.
